While the commentary led to an international call for a boycott of all Barilla products, and a great deal of Internet backlash for the brand, it also allowed for other pasta companies such as Buitoni and Bertolli to showcase their inclusive standpoint. With continued growth, the social network is expected to role out additional features such as embedded content, which will likely usher even more partnerships and opportunities for brands on the platform.īarilla Pasta sparked an opportunity for real-time marketing last week after the chairman of the company made anti-gay remarks on the radio program La Zanzara. 75 percent of users access Twitter via a mobile device). In the company’s S-1, we learned more about its financials and gained insights into user behavior on the platform (e.g. ![]() Yesterday, the microblogging site announced its plans to raise up to $1 billion in a public offering. ![]() This week was filled with real-time content, a potentially game-changing feature from Snapchat and more details around Twitter’s much-anticipated IPO.
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